Around the Creative World (3/12/10)

Did you guys hear that Tiger Woods returned to the Masters this weekend? (Just kidding.)

Here are the top links from the “creative world.” Brought to you by boutique recruiting/staffing firm Eleventh Hour, located in beautiful Marina del Rey, California.

Brian Laesch compiled this list for Los Angeles-based boutique staffing/recruiting firm Eleventh Hour.

Posted in Around the Creative World, Commercials, Conan O'Brien, Daily Variety, Entertainment, Microsoft, Recruiting, Social Networking, The Internet | No Comments »

Around the Creative World (3/15/10)

Not sure how we are halfway through March. Time always flies, but in this case, it seems especially fast. It must be the excitement of spring…or the aftereffects of two very long weekends.

Here are your links for March’s hump day. I think SXSW is going on, or something. I haven’t been cool enough to go, so I have no frame of reference, but I’ll act as if I do.

  • SXSW kicked off this weekend. It is so awesome. It’s, like, the coolest festival that any generation in the history of the world has ever put together. (See?)
  • Alice in Wonderland won the Box Office this weekend, taking home a cool (because Johnny Depp is in the movie) $62 mill. The quote from one of my Facebook friends? “Johnny Depp is a b****!” Uh, OK then… Although, I’m assuming she isn’t a certified Rotten Tomatoes critic, so I wouldn’t put too much stock into her “review.”
  • The Hollywood Reporter: Jay Roach to receive “Director of the Decade” award at ShoWest 2010.
  • Sacha Baron Coen, Ben Kingsley and Martin Scorsese are going to work together.
  • Sony Pictures chairman/CEO Michael Lynton wants movie theater concessions stands to health it up. I agree, it’s a noble effort, but…good luck with that.
  • In case you haven’t heard, March Madness is here. Sobe is letting you face off in a “Sobe Lifewater Zero Inhibitions Bracket Challenge” against a celebrity. The prize? You get to meet said celebrity. I’m playing against Kendra. Although, I’m not really sure what I would gain from meeting her since she’s married.
  • Advertising Age’s “Ad of the Day” is the new Muscle Milk spot entitled “Katie.” I saw this ad about 10 times over the weekend, while watching NCAA basketball conference tournaments. And, personally, I completely agree with this ad being the ad of any day.
  • James Cameron is bringing Titanic back to the big screens in 3D. Seems like a joke, right? It’s not.
  • BrandFreakBurger King’s WhopperFace puts your face on a burger wrapper
  • Word to the wise: Don’t leave a Bruins hockey game, unless you want to be dead, apparently.

Brian Laesch is an independent blogger for boutique recruiting/staffing agency Eleventh Hour.

Posted in Advertising, Around the Creative World, Basketball, Box Office, Creative, Daily Variety, Entertainment, Hollywood, March Madness | No Comments »

Around the Creative World (2/9/10)

lebrondwight

We decided, after Super Bowl XLIV (congratulations, New Orleans), people needed a day to recover before we posted our links. Yeah…that’s it…

In all seriousness, here are some links that aren’t serious. But some are. I think. Or maybe not. I guess it depends on your industry of employment. Whatever the case, here you go:

Brian Laesch was rarely inspired during the Super Bowl commercials this year.

Posted in Advertising, Around the Creative World, Commercials, Hollywood, Media, Movies, Super Bowl, Television | No Comments »

Around the Creative World (1/25/10)

Happy Avatar Day. Today is the day that James Cameron’s Avatar most likely surpasses Titanic as the top grossing film of all time. Proving that technology really is taking over our lives. It now dominates movies, too. I know Avatar is the first movie I’ve ever liked, strictly because of the effects. Digital effects are never supposed to be the star of a film–or so I thought–but that’s the case for Avatar.

I’ll be interested to see what James Cameron will do around 2019 to top this. Maybe he’ll create the first film experience where local actors in costumes are hired to come out of the screen and interact with the crowd during the film. Theaters across the country, and worldwide, will spend thousands installing new IMAX movie screens with doors in them… But until that day, I guess we’ll have to watch this outdated 3D stuff.

  • The Hurt Locker has been voted best film by the Producers Guild of America. Really glad to see this film getting the praise it deserves.
  • As mentioned, Avatar, with an estimated $1.841 billion in worldwide boxoffice, is expected to pass Titanic as the top grossing film of all time.
  • Conan O’Brien’s final Tonight Show aired on Friday. In case you didn’t see it, here it is on Hulu.
  • Speaking of Hulu, Nielsen is preparing a system to include all ad-supported online TV watching in their ratings.
  • AdAge: Why This $3 Million Baby Is Back on the Super Bowl
  • Jeff and Erin are getting married!!! Who are Jeff and Erin? I have no idea, but their Hollywood blockbuster trailer-style “save the date” video is fairly epic. I kind of want to crash their wedding…but I’ll probably be busy on 10/09/10.
  • In a somewhat uncomfortable situation, the “Pants on the Ground” guy performed a private show for the Minnesota Vikings. (The Vikings are on the ground after blowing that game against the Saints. At least, Favre is.)
  • And, did you hear the White House has it’s own iPhone app? Press Secretary Robert Gibbs loves it!

Brian Laesch has compiled these links for Eleventh Hour’s “beyond the world of recruiting” blog.

Posted in Around the Creative World | No Comments »

Around the Creative World (1/4/10)

avatar-movie-still

Welcome back to Around the Creative World. This is the first posting of links for the year of “10.” Is that what we are supposed to call it? That’s what I’m calling it. In this economy, there is no time to waste saying the “20″ before it. So 10 it is.

Untrue fun fact of the day: The time saved in a year by not saying the “20″ in “2010″ adds up to three weeks of time.

Here are the links…

  • Avatar continues to dominate the box office, threatening Titanic and Dark Knight for the title of highest grossing film of all time. In related news, no rappers have yet coined the term “Avatar blue” to discuss the paint job on their “whips.”
  • In real related news, Avatar could soon be the fifth film in history to gross more than $1 billion worldwide. And it’s done so with the help of an awesome advertising and marketing campaign.
  • The National Society of Film Critics has awarded “The Hurt Locker” (find a screener somewhere if you haven’t seen it), and I’m really glad they did. I think everybody who saw it agrees with me. With all due respect to James Cameron, forget Avatar. The Hurt Locker is the Best Picture for 2009.
  • Flixster is buying IGN’s Rotten Tomatoes. I like it. I hope they create a site that puts social media head-to-head with Rotten Tomatoes’ aggregated reviews from critics. It would be interesting to see the percentage of people in social media who like a film versus the critic percentage. I’m guessing they are markedly different for a number of films.
  • AdvertisingAge:  Who’s Buying What in Super Bowl 2010 (I actually edited their headline because “the Super Bowl 2010″ sounded awkward. You’re welcome, AdvertisingAge.)
  • This awesome Johnnie Walker spot is considered a “Pick of the Year” by Creativity.
  • Are you unsatisfied with your posterior? Then try Booty Pop! (Yes, I’m pretty sure it’s real.)
  • TechCrunch: An Inside Look At A Twitter Style Guide: 140 Characters (Have I mentioned that Eleventh Hour is on Twitter?)

Brian Laesch compiled this list of links for Eleventh Hour. He’s disappointed that he didn’t know about Booty Pop before Christmas.

Posted in Advertising, Around the Creative World, Entertainment, Hollywood | 1 Comment »

‘2012′ campaign changing movie marketing forever?

Forget Twitter. Forget social media in general. These guys are changing movie marketing with their new form of “in your face” advertising for the “blockbuster,” 2012. In fact, this may create a whole new segment for temping, staffing and recruitment within Eleventh Hour’s entertainment division:

Fine. I’m joking. This isn’t a real video discussing a new form of legitimate movie marketing. I know you believed me, initially. Sorry to fool around with you guys like that. Happy Friday.

Brian Laesch will head up the new division of “in your face” movie marketing at Eleventh Hour, starting in 2013.

Posted in Advertising, Funny or Die | No Comments »

Around the Creative World (12/2/09)

What a really, really, really good look
What a really, really, really good look

Hope you had a good Thanksgiving, Black Friday and Cyber Monday. I only participated in one of the three. Can you guess which one?

After finally recovering from the Tryptophan (aspiring witty-types love this word; I only use it for search engines), I’ve decided to get back to work and post another edition of “Around the Creative World.” So here are your links for this Wednesday, December 2nd, 2009. (It’s hard to believe we’ve been through a decade of the 2000s.)

On that note, I’m done. Try not to unleash too much hell this month. Enjoy the holiday season while it’s here. Recession, or not.

Brian Laesch compiled this list of links. It is the most important list of links ever compiled.

Posted in Advertising, Around the Creative World | No Comments »

Around the Creative World (11/10/09)

Rest in Peace to the 13 American heroes who were senselessly murdered at Ford Hood, Texas by the hands of a terrorist. That’s right: terrorist. Not because of his “faith,” but because terror is what he no doubt set out to cause: terror in the hearts and minds of his former comrades. Despicable.

Here are the links:

  • Gawker destroyed Nikki Finke of DeadlineHollywoodDaily and AdAge is talking about it. I started reading that blog when I was working for the manager of Brian Dennehy and Kathy Bates. (That was an unimportant detail. I just wanted to namedrop.)
  • Speaking of Ebenezer Scrooge, in an indirect and unclear way, “Disney’s A Christmas Carol” easily took home this weekend’s Box Office title with $30 million.
  • Happy Birthday, Firefox. You are 5 years old today. Before you know it, you’ll be graduating kindergarten, reading, and buying Ninja Turtle action figures… Or are you just a reincarnation of Netscape, possessing wisdom beyond your years? Eh, whatever. May the browser wars never end.
  • You ever wonder what happened to that kid in your high school who was really weird, kind of creative, somewhat witty, and did a lot of drugs? Well, I’m assuming that kid is either doing nothing, or doing this.
  • Hollywood still can’t get this whole new media/DVD/Internet era thing right
  • If you don’t feel like making a new Twitter list, no worries. You can let Conversationalist do it for you.
  • Eleventh Hour is on Twitter. My bad. I always forget to tell you guys.
  • Visit Times Square in New York City, get free Wi-Fi Internet access from Yahoo.
  • Andy McKenna, Governor candidate in my home state of Illinois, is running a campaign against former Governor Rod Blagojevich’s hair. It’s so ridiculous (and well-produced) that I have to say, I like it.
  • Michael Jordan’s son decided that $3 million was no big deal for the University of Central Florida.
  • In closing, here’s a disturbing “Smoky the Bear” ad (not sure if Hulu spelled it wrong or if it’s a copyright thing).

Brian Laesch has compiled this list of links.

Posted in Advertising, Around the Creative World | No Comments »

Around the Creative World (9/29/09)

Happy Two Days Before Halloween! I don’t know about you, but I do not have a costume ready. I’m not worried though. As long as I don’t do “Balloon Boy” (or “Box Boy”), I’m guaranteed originality.

Over/Under: 3 Million. The number of “Balloon Boy” costumes we’ll see Saturday night across the country. Any takers?

Here are the links…

Brian Laesch cannot stop thinking about the Bulls-Spurs game tonight on TNT. It has nothing to do with this blog, or his background as a writer.

Posted in Advertising, Around the Creative World, Baseball, Box Office, Commercials, Creative | No Comments »

Around the Creative World (10/13/09)

Welcome to Around the Creative World for October 13, 2009. I’ll be bringing you an assortment of links that cover an assortment of media-centric topics from an assortment of places. You can then sort through them and see what sort of links you like best.

Sointenly!

Shout-outs to the Three Stooges on that one. Rest in Peace, Curly. Stay up, homies. (It’s funny how that actually sounded kind of gangsta, but it was meant to be a joke.)

Anyway…

Brian Laesch occasionally syndicates this blog on BrianLaesch.com.

Posted in Advertising, Around the Creative World, Facebook, Hollywood, Uncategorized | No Comments »