Happy 2010 everyone from Eleventh Hour!  Along with all the attention James Cameron’s 3-D blockbuster Avatar has created over the last month, ESPN and Discovery are following suit today announcing their efforts to launch 3-D TV Networks.

As momentum grows with a push for the entertainment industry to use the 3-D technology, ESPN said as of June 2010 it will begin ESPN 3-D TV network.  Their goal is to broadcast a minimum of 85 sporting events over its first year with their first broadcast being the World Cup soccer match between South Africa and Mexico on June 11.  ESPN 3-D TV network is looking to produce more World Cup matches along with the Summer X games, college basketball and football, including next year’s BCS National Championship game January 2011.

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Discovery, along with Sony Corp and IMAX Corp are also working to develop a 24/7 TV network beginning 2011.  Some of the content to be seen on the channel includes IMAX and Sony films in 3-D along with possible fresh episodes of its Shark Week franchise to name a few.

The announcement of ESPN and Discovery’s new 3-D adventures ties in with the annual Consumer Electronics Show this week in Las Vegas.

Matt Suttner enjoys the clearity of watch sports in high definition and is intrigued to see how 3-D will take sports-viewing to even a higher level.