Can Avatar’s demand outweigh its cost?
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In James Cameron’s mind, in less than a month the movie industry will be forever changed. His latest adventure, Avatar, is looking to be a 3D visual experience like no other. In addition, the price tag to produce and promotion this blue aliens flick is also out of this world.
Fox Filmed Entertainment has not release exact figures of the Cameron blockbuster however it’s been speculated it to be over $300 million. Other sources have estimated the number to be closer to $500 million. Either of those numbers would make Avatar the top dog for most expensive films ever made, passing current leader Pirates of the Caribbean: At World’s End which had a budget near $300 million. If you haven’t seen the Avatar trailer yet, Eleventh Hour has brought it to you below.
Yes, the 3D technology with live action films will create a bunch of techie, sci-fi peeps to go out to see the feature but how will Avatar attract the general movie-goers? Cameron’s global audience allows him the opportunity for a blockbuster but do people want to see his fantasy wonderland? Back in 1997 Titanic also had a hefty record-breaking price tag to make but it also had historical significance that helped generate its 1.8 billion in gross revenue. Avatar doesn’t have the draw of mothers and daughters side-by-side rushing to see it as the Twilight New Moon saga most recently has. Nor does it have a family ‘go out and see during the upcoming holiday season’ feel.
Maybe James Cameron himself can sell you his latest creation. MTV recently held an online Q&A with Cameron along with its stars Zoe Saldana and Sam Worthington, taking a deeper look into the making of Avatar. When Avatar arrives in theaters December 18, we’ll see if 3D is the place to be.
Matt Suttner hasn’t worn his 3D glasses since he was a little kid and it’s likely Avatar won’t break that streak.
One Response to “Can Avatar’s demand outweigh its cost?”
January 17th, 2010 at 12:19 am
Yet another great article this time on Avatar. I checked out the Avatar Movie Review and had to check it out. I do have to admit it was a bit long but WOW the 3D was amazing!