For anyone who missed last night’s Country Music Awards from Nashville, Tennessee, Taylor Swift stole the night.  She not only won four awards with one being the top honor of ‘Entertainer of the Year’ but Swift was also able to get a dig at Kanye West for attempting to steal her thunder at the MTV VMAs.  “I want to thank every single person in this room tonight for not running up on this stage during this speech, thank you.”

The entire CMA family showed support for Swift including co-hosts Carrie Underwood and Brad Paisley.  The two defended Swift with their rendition of “Mamas don’t let your babies grow up to be Kanye.”  These were not the only references to the West interruption as country legend Jimmy Dickens got into the mix.

88-year-old Dickens was involved in another skit, poking fun at West when Underwood announced to Paisley that his video, “Welcome To The Future” was one of her favorite videos of all time.  As Paisley began to thank the video crew, Dickens approached the stage interjecting it was Swift who made the best video of all time.  As the camera moved to Swift, cracking up at the bit, Dicken’s exclaimed, “You go girl.”

Last night’s CMAs and perhaps 2009, belonged to Taylor Swift.  Eleventh Hour reached out to Kanye West but he was not available for comment.

The CMAs was not the only group using TV as a medium to make fun of others as today Caribou Coffee has launched their first ever 6-week TV campaign.  The ad titled “Get Real: Chocolate” attempts to make fun of their biggest competitor, Starbucks.  Take a look.

If someone hadn’t already told me the ad was designed to make fun of Starbucks and their stereotyped snobby clientele, I would have just assume it was directed at all other coffee brands.  Yes the advertised mocha coffee looks aesthetically pleasing and makes me want to dabble in the Caribou goodness but the jab of ‘not being real’ may not be as obvious to the consumer as the marketers may have hoped.

Now the second-largest coffee chain, Caribou’s commercial was the first step in their relationship with Colle and McVoy.  The marketing agency will also work with the chain’s packaging, store atmosphere and food items such as bakery goods and oatmeal which has been ultra successful for their grande competitor.

With their new brand identity Caribou may solidify their second spot in the coffee wars but will continue to look up to its Seattle-native superior.

Matt Suttner prefers the Midwestern flavor and genuine vibe of Caribou coffee.