Ad Age has came across a unique new ad campaign with Zack16.com.  The viral campaign features a fictional 16-year-old boy who while sleeping had his “guy parts” swapped with “girl parts.”  Chicago based Procter and Gamble’s is spearheading this campaign and connects with Tampax when the main character sneaks into a girls’ restroom to search for a female vending machine.

Eleventh Hour has learned that the edgy though controversial idea has mixed reviews but what’s new?  I enjoyed the prospective of the young male unsure of what is to come for him.  Below is Zack’s Day 1 of his unexpected changeover.

The creative prospective is a pleasant switch from the traditional female ads that create an uneasy and awkward feeling for those viewing the ads.

Matt Suttner had an eye opening experience this past weekend which allows him to relate to the 16-year-old Zack.  You learn something new everyday.