Marvels joins forces with Harley and O.C. Choppers
Friday, October 23rd, 2009
Marvels Entertainment is spreading its wings with the success of Spider-man and Iron Man and has agreed to team up with Harley-Davidson, Orange County Choppers and Feld Motor Sports’ Monster Jam for its newest marketing adventure.
Marvel’s mission is to connect with new demographics who may have knowledge of the numerous super heroes characters by pairing them with other familiar products. With the economic issues still prevalent, many companies are searching for similar unique partnerships to widen their target audiences.
Harley-Davidson maybe reaching the farthest for a new audience by unveiling clothing and accessories for toddlers and infants. Incorporating both their cycles and Marvel’s art and logos, the hope is to have the youth grow up with two brands being one.
Paul Teutul Sr., founder of Orange County Choppers could be cast as a hard-nosed Marvel characters in the future but for now will settle for designing custom Marvel motorcycles. The OCC followers are just another new group who could buy into Marvel now that the agreement has been made.
Spider-Man and the upcoming Iron Man 2 sequel will be the key players for Feld Motor Sports’ Monster Jam broadening the Marvel marketing movement beginning January 2010. Because the Monster Jam is an event rather than a product, the long term success maybe up in the air. In the short term, the exposure of Spider-Man and Iron Man monster trucks should get those fans from the Monster Jam and into the theaters.
Eleventh Hour and 11thr Production Services are big fans of Marvel Entertainment and will be keeping an eye on the benefits of their cross demographic marketing strategy.
Matt Suttner hopes Harley-Davidson and Marvel expand their line of clothing and develop adult footie pajamas that have an Incredible Hulk body likeness.